Z E I T U N
Zeitun is an extra virgin olive oil, and the project began with the idea of treating olive oil with the same care normally reserved for wine. After all, a good olive oil has its own origin, character and personality, so there seemed little reason for the packaging not to have some too.
The identity was kept deliberately simple, allowing the name, typography and bottle to do most of the work. The result was a product that felt more at home on the table than hidden away in the kitchen.
The project was selected for the Madrid Design Biennial in 2012 and later received a Gold Medal for Packaging Design — Color & Type at the 2014 Los Angeles International Extra Virgin Olive Oil Competition. A rather nice reward for making the outside of the bottle as carefully considered as what went inside.
