Finally, I found that designing was a fresh and enjoyable way of spending the day, especially when working with a client willing to take the odd risk and venture into creativity simply for the sake of being different and causing a slight disruption in the natural sequence of visible things. My focus is on adding value to any form of branding, using graphic design as the vehicle. When I’m not designing, I spend my time creating art, mostly involving typography in abstract form and/or the written word. I studied design in Argentina and later moved to Chile, where I’ve worked for more than 30 years. I have extensive experience in editorial design, brand and image creation, packaging, marketing and labelling for the wine, pisco and olive oil industries, as well as corporate identity for restaurants and food-related ventures.