C U L T U R A P I S C O
Cultura Pisco was conceived as a collaborative initiative to support small pisco producers who were struggling to position their products, develop effective branding and gain access to the market. The project generated a wide variety of labels and concepts, each designed to give the distilleries a distinctive identity while celebrating the diversity of Chilean pisco culture.
The different identities were enriched by illustrations from Benjamín Diéguez, Craig Frazier and Hugo Urtubey, each bringing a distinctive visual language to the project. Among the many concepts created, Sagrado Corazón stands out as perhaps the most irreverent expression of the movement.
